Nature at
IT's Best

Made in the UK, the PURE range is aimed at bikers who demand serious performance from their bike maintenance products. If the way you treat the Earth is as important to you as the way you treat your bike, PURE Bike Lube and cleaners are the natural choice.


All of our lubes maximise the use of sustainable ingredients derived from natural and renewable resources 100% free from petroleum based solvents.


"Does a super job... shrugs off muck without a problem. "

Pure Bike Protector